E-Mail Marketing – 5 Tips to Get It Right
February 17, 2010 by: Make MoneySince the recession is global economy, many small businesses are worried about keeping their business alive.
Many people are wondering if they should invest in fancy new website design, or promoting their pay-per-click budgets or the hiring of expensive SEO experts to make them better rankings.
But I recommend that you pay a little more attention to your e-mail marketing, because it is one of the safest ways to build your business humming in this economic downturn, without money to invest.
To your e-mail marketing campaign law and the most effective are the five things you must keep in mind:
1st Keep accurate record – according to detailed records is just good business practice, but in case your opt-ins, it is of crucial importance. It makes your e-mail marketing is most effective, as you send it to a highly targeted, selected group of people, your customers and subscribers, has a relationship with you and want to hear from you.
2nd Privacy Policy on your website – Make sure that people know that you will never sell or trade their names and e-mail addresses, if they opt-in, and make sure you that STICK!
3rd Let Unsubscribe – Let your participants with a link to unsubscribe if they want. This is not negotiable. Any e-mail sent without unsubscribe information is officially Spam!
4th Use a subject line Authentic – you can not defraud or deceive your customers, they dream as some headlines and give nothing in exchange. Thus you lose your customers the confidence forever. To make sure your subject line is in connection with your actual message.
5th Use Known Service Providers – Make sure that you use only reputable service providers so that they are not your heart, your reputation. Keep that in mind what your reputation is only as good as the people who e-mail promotions for you.
